STRENGTH. PURPOSE. BROTHERHOOD.
Add Brotherhood+ to your Home Screen
Launch it like an app — full screen, one tap away.
Wellness that sees
the whole man.
A space for men to reflect, grow, learn, and connect — with experiences designed for what we share, and thoughtful room for the stories that make us different. Rooted in culture. Made for every man ready to grow.
Begins right after a quick 2-minute check-in — no credit card needed.
Here to support a man in your life? Join Brotherhood Support →Looking for a therapist? Browse the free directory →
Why Brotherhood+
The need is real.
The opportunity is greater.
Brotherhood+ is rooted in culture and built to help every man do the inner work. Too many men — especially those from communities that traditional wellness spaces have long overlooked — face real barriers to mental wellness. Not because they are less resilient, but because culturally responsive support has been hard to find. We built trusted guidance, education, community, and practical tools with professionals who understand the journey. And every man committed to his growth is welcome at the table.
~80%
Men account for nearly 4 in 5 suicide deaths in the U.S. — often after carrying it alone for years. Early, judgment-free support can change that.
Source: CDC · National Center for Health Statistics ↗
Half
Men are consistently about half as likely as women to receive mental health treatment — even when they're struggling just as much. Trust and representation help close that gap.
Source: SAMHSA · 2024 NSDUH ↗
Stigma
Stigma, cultural expectations, and a shortage of providers who understand a man's world keep too many men from getting help. Brotherhood+ exists to lower those barriers — for every man.
Source: NIMH · Men and Mental Health ↗
Statistics highlight real disparities — not destiny. With early support, trusted relationships, and culturally responsive care, outcomes can improve significantly.
Personalized guidance
An AI coach that speaks the language of men who look like you — direct, respectful, and never clinical.
Practical, everyday tools
Short lessons on stress, money, fatherhood, relationships, sleep — the things that actually run our lives.
Trusted resources
A directory of culturally responsive therapists, crisis support, and community events — one tap away.
For every version of you
The father. The partner. The professional. The man still figuring it out.
Brotherhood+ meets you where you are — and helps you build where you're going.
Membership
Two products.
One brotherhood.
Brotherhood+ is for the men doing the work. Brotherhood Support is for the people who care about them. Pick your path. Cancel anytime.
Brotherhood+
For the man doing the work.
For men investing in their mental wellness, emotional growth, and leadership.
Cancel anytime
- Brotherhood University
- AI Coach whenever you need it
- Daily Wellness Check-ins
- Weekly Wellness Reviews
- AI Journal + Reflections
- Growth Plans
- Progress Dashboard
- Therapist Directory
- Text-to-Speech
- Support Guides
- Crisis Resources
Brotherhood Support
For the people who help him do it.
For spouses, partners, parents, siblings, mentors, pastors, coaches, and friends supporting the men they love.
For the people who help him do it.
- AI Support Coach
- Support Library
- Conversation Starters
- Practical Guides
- Grief & Crisis Resources
- Anger & Stress Support
- Relationship Guidance
- Self-Care Resources
- Culturally Responsive Support
This membership is designed to help you support someone else. It does not include:
- Brotherhood University
- Personal Wellness Dashboard
- Journals
- Assessments
- Personal Growth Plans
Prices in USD. Brotherhood+ never sells your data — see our Privacy Promise.
Real talk · everybody's welcome
Q&A.
Every man ready to grow. Brotherhood+ is rooted in culture and open to every man — the coaching, tools, and community are made for men of every background.
No. Brotherhood+ is for education, wellness, and self-reflection — not medical or therapeutic advice. If you're in crisis, call or text 988 anytime. Looking for a professional? Our free directory lists culturally responsive, licensed therapists.
Every new member starts with a 7-day free trial. Explore the AI Coach, sample free course lessons, and see how Brotherhood+ fits — no pressure, and you can cancel anytime before it ends.
Think of a wise older brother in your corner — warm, direct, and never clinical. Tell it a little about your background and what you're working on, and it tailors its guidance to you. Your conversations stay private.
Yes. Add it to your home screen from Settings for a full-screen, one-tap experience, or use it in any browser. Your progress follows you wherever you sign in.
Absolutely. Plans are simple — month-to-month, or save with annual. You can cancel from your profile whenever you like. No phone calls, no hoops.
Still curious? Create a free account and explore for yourself.
Your wellness. Your growth. Your future.
Start with a free two-minute check-in, then a 7-day free trial. No credit card. No judgment.